Ficha 01 · Vocabulário, funções e gramática
Exercício 1 · Glossário técnico
Escreve o termo inglês correto para cada definição: (a) público-alvo; (b) documento com as instruções do cliente; (c) apelo à ação; (d) envolvimento do público; (e) orçamento; (f) notoriedade da marca.
Resposta:
(a) target (audience) · (b) brief / briefing · (c) call to action (CTA) · (d) engagement · (e) budget · (f) awareness.
Exercício 2 · Falsos amigos
Traduz corretamente para inglês: (a) "Atualmente estamos a preparar a campanha." (b) "Vou assistir à conferência." (c) "Reparei num erro no anúncio."
Resposta:
(a) Currently we are preparing the campaign. (não actually) (b) I'm going to attend the conference. (não assist) (c) I noticed an error in the ad. (não realized; notice = reparar)
Exercício 3 · Formal ou informal?
Reescreve esta mensagem para um cliente (registo formal): "Hi Sara, can you send me the brief? Thanks a lot!"
Resposta:
Dear Ms. [apelido], could you please send me the brief? Thank you very much. Best regards, [nome].
Exercício 4 · Funções da linguagem
Associa cada função a uma expressão: (1) sugerir · (2) discordar com cortesia · (3) pedir esclarecimento · (4) agradecer. Expressões: A) "Sorry, could you repeat that?" · B) "We could use Instagram." · C) "Thank you for your time." · D) "I see your point, but…"
Resposta:
1 → B · 2 → D · 3 → A · 4 → C.
Exercício 5 · Artigos e determinantes
Completa com a, an, the ou nada (∅): "We launched ___ campaign yesterday. ___ campaign was a success. We need ___ information about ___ target audience. It's ___ great opportunity."
Resposta:
"We launched a campaign yesterday. The campaign was a success. We need ∅ information about the target audience. It's a great opportunity."
(information é incontável → sem artigo; the campaign já é conhecida; a great porque great começa por consoante.)
Exercício 6 · Verbos — o tempo certo
Completa com o verbo no tempo adequado: (a) "We ___ (launch) the campaign next Monday." (b) "The ad ___ (reach) 10,000 people last week." (c) "We ___ (just / finish) the copy." (d) "Right now, we ___ (prepare) the brief."
Resposta:
(a) will launch / are going to launch (futuro/plano) (b) reached (past simple — passado terminado) (c) have just finished (present perfect) (d) are preparing (present continuous — agora)
Exercício 7 · Corrige a sintaxe
Corrige os erros de cada frase: (a) "Is very important the target." (b) "Explain me the plan." (c) "I have 30 years." (d) "I'm agree with the idea."
Resposta:
(a) The target is very important. (sujeito obrigatório) (b) Explain the plan to me. (c) I am 30 (years old). (d) I agree with the idea. (agree é verbo)
Exercício 8 · Linkers
Liga as ideias com um linker adequado (however, so, because, for example): "The ad was creative, ___ the budget was small, ___ we chose social media. We used free channels, ___ Instagram Reels."
Resposta:
"The ad was creative, however the budget was small, so we chose social media. We used free channels, for example Instagram Reels."